While it doesn't have as much “flexibility” as ActiveCampaign, you might not even notice a difference depending on what you need it for. They both have their ups and downsides, though. Active Campaign Vs Convertkit. It most certainly is! Here’s why. Like Drip, ConvertKit uses an if-this-then-that functionality that allows you to create automation rules by selecting a series of events, actions, and conditions. I’m striving for perfection as a blogger. You can only select up to five Newsletter Services. ConvertKit provides customizable (and attractive) landing pages for capturing leads. That’s why we look at ease of use before anything else. Connect WooCommerce, Square, and BigCommerce stores to your marketing and sales automation platform. *Can be purchased as an add-on to any ActiveCampaign plan. Choosing the right email marketing platform is critical if you’re running an online business. In terms of the number of features, Mailchimp takes the lead, but that isn't to say they're necessarily better. We get you started quickly by migrating all information for all user types at no charge. ConvertKit is a marketing automation platform design and created specifically for professional bloggers. If you run a small business that needs sales automation, CRM, and other related features, then ActiveCampaign is a better choice. ActiveCampaign provides integrations with over 250 apps, meaning you’ll most likely find what you’re looking for. ActiveCampaign really hit it out of the park in this ConvertKit vs ActiveCampaign comparison. However, when we compare deliverability to the Gmail Inbox Tab vs Gmail Promotions Tab, the difference is large. ConvertKit vs ActiveCampaign: email list segmentation. Winner: Despite ActiveCampaign’s slightly higher prices, the fact that it offers a much better service means that it takes the point for pricing. On the other hand, ActiveCampaign is a little bit complex, and difficult to use, it is still very flexible and is always preferred when sophisticated e-mail marketing is required. Despite the fact that it’s marketed towards creatives, it’s actually pretty difficult to get creative with the features available, unless you’re a whiz with HTML. Trigger automations based on when you update content. Use email, SMS, Conversations, Facebook Custom Audiences, and more to reach your contacts where they are with content they care about. Automatically follow up with your target audience. 3-1 to ActiveCampaign. Up until recently, ConvertKit didn't even have a free plan. If you’re in need of advanced features and can afford to pay a little more for your email marketing service then I’d definitely recommend using ActiveCampaign. You won’t be short of insights with ActiveCampaign; you’ll be able to delve into opens, click-maps, page visits, geo-tracking, and more. The truth is that there are more features that could go on the list from the ActiveCampaign side, like text messaging. Here also ActiveCampaign integration plugin is more effective. ConvertKit vs ActiveCampaign: The Features. It also connects with Zapier, if you need to integrate with a tool that isn’t on their list. The only thing it offers is a preview tool that lets you view emails as individual subscribers would. ActiveCampaign also provides 3 one-on-one training sessions with its Professional plan, and there is a community forum where you can get in touch with other users. Both ConvertKit and ActiveCampaign tick the necessary boxes for the basic features of an EMS. Slam dunk? ActiveCampaign is in the lead with 5 points to 1, and spoiler alert, ConvertKit is not about to bring it back with its reporting features I’m afraid. Pre-built automations to help you get started building common workflows. Choice and Flexibility of Template Designs, Registration Forms/ Opt-in & Opt-out- Process. Winner: Considering that both tools have their shortcomings when it comes to the interface and editor, I’m going to start off this comparison by awarding a point to each. Google tells us that ActiveCampaign gets, on average, double the hits when compared to ConvertKit. You don't sell products. Overall, we think that ConvertKit is the winner when it comes to the best email marketing automation tool for bloggers. ConvertKit Vs ActiveCampaign Tagging & Segmentation. So what’s the conclusion for each of these tools? You’d be surprised how much time you can waste getting to grips with a new email marketing tool. Winner: You’ve guessed it! ConvertKit vs ActiveCampaign: Final Thoughts. On the other hand, ActiveCampaign has more templates prebuilt both by itself and third-parties. ConvertKit’s pre-built templates revolve around bloggers. 2-1. An in-built ability to organize and manage lists of email contacts and functions to tag and segment them into logical groupings, so you can send more targeted marketing messages. Do more with advanced automation and personalization (that's still easy to use). And when someone asks me for my opinion, I give it to them. Basic Features. ActiveCampaign’s automation workflow editor. To nurture a person's blog, Email marketing is a precise route before getting started; the person or the team needs a certain Email marketing tool.There are many tools available in the market for the same, but we are going to review ConvertKit Vs.ActiveCampaign. In fact, if you want to add a custom field, you’ll have to come out of the editor and go into a customer profile – not the simplest way of doing things in my opinion. Winner: Though ConvertKit’s automations are decent, they’re still no match for ActiveCampaign’s advanced automation options. 9-2. ConvertKit’s flexible tagging and segmentation system mean that you can run highly focused automated campaigns to very specific groups of contacts, for example, when they click on a link or sign up via a form. The best features of ConvertKit vs ActiveCampaign. April 11, 2019 by Jodie Walker. If you’d like to try ConvertKit out for yourself, you can sign-up to its free plan here. It’s best for bloggers and YouTube channel owners. Earlier this month, ConvertKit landed $1.8m in investment from a variety of investors, which bodes well for the future.True to their roots, ConvertKit focuses on providing services aimed squarely at bloggers. We’ve been tracking the deliverability of the providers we review for a number of years. Put different messages in front of different people based on specific rules. Winner: That’s right, folks. But if you’ve got plenty of leads, you can easily split them into different audience segments based on their shared characteristics. About ConvertKit. 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