(Hint: if you need help keeping up with the current meme culture, follow this subreddit.). Trust me, you're not the only person who waxes nostalgic for Blockbuster on Friday nights. Dec 19, 2017 - Want to surprise and delight your prospects? If you're following up with a CEO after a conference, you probably don't want to lead with a humorous subject line. In the remainder of the email, Chubbies announces that one of their popular products is back in stock, yet, they do this in their authentic, funny tone, too: Thanks to the repeated use of first-person, you can tell that there’s a person behind these emails, and not just a company trying to be funny. Tictail is an amazing app … 7 Funny Email Examples That’ll Inspire Your Own. Connect things that don’t go together. According to Radicati, the average professional receives about 121 emails per day.. That’s a lot of noise to push through if you want to be heard. He'll dress like a ghost. Email open rate is the percentage of the total number of subscribers who have opened an email campaign.. Seray is a content marketer at Sleeknote. 10 Opening Phrases to Use in Your Next Email Need to get someone's attention by email? But sometimes you get an email that begs to be opened more than others. Follow up with a sentence or two saying, "You may not strike it rich overnight, but you can become more efficient at your job with our [product/service] -- which is kind of like winning $5 from a scratcher!". When a prospect sees this coming from you (another Funny or Die-inspired gem), they'll be curious. Have fun with the steps inside your email. Speaking of funny brands with product advantage…. BarkBox is one of those brands. Check out this email sent with the subject line “You Break It, We Fix It”: What begins as a story any 20-plus-year-old can easily relate to, turns out to be a promotion for a high-demanded product and its 10-year satisfaction guarantee. Not all types of humor work for every brand, however. They probably can't buy your product/service on Amazon. Quip’s subtle, playful, feel-good humor is a great alternative to bold, risky, or quirky humor. We like companies that can relate to us, and Huckberry’s gentle humor targets exactly that. The type that make you […] Save my name, email, and website in this browser for the next time I comment. These rates depend on various factors including the email subject line, relevancy for subscribers, personalization, content, etc.. Include a sentence in the body of your email saying, "OK, maybe this is a bad idea, but doesn't it make a 15-minute demo with me suddenly sound more appealing?". If you want to drive maximum sales on Black Friday, you ought to have outstanding emails that would cut through the noise and make the customer open and click-through. Stay up to date with the latest marketing, sales, and service tips and news. Written by Meg Prater People often start emails with a nicety – a meaningless opening sentence that poses as an introduction: ‘Dear John, I hope this email finds you well.’ What a useless comment. Check this email they sent a few months ago with the subject line “you want the tiger king…”: To leverage the Tiger King hype, Shinesty hilariously rebranded its animal prints line into the popular Netflix mini-series. While the company sends out long-form, newsletter-type emails, each section feels personal and genuine. Open your email with something like, "You're both great at spotting the next big thing. Drum roll… In our dataset of 90,380 cold calls, one opening line … Take a look at this subject line and sender name Shinesty recently used: Even before you open the email, you get an idea of what to expect. Everyone wants to make their mom happy. If you’re unsure about the type of humor that best fits your brand, think about your buyer personas. I bet they'll still open this email. It can be silly (and flattering) to pique their interest, and get them to complete the desired action. By John Brandon, Contributing editor, Inc.com @jmbrandonbb. Here are some funny email subject lines to make your subscribers laugh. 14. The one with the “indeed!” exclamation How to Increase Your Traffic by 63% with Pinterest Ads, How to Create the World’s Easiest Mobile Checkout Experience, Everything You Need to Know About Color Psychology (A Research-Backed Guide), © 2020 Sleeknote ApS. No matter what the month’s theme is or which product they’re promoting, BarkBox makes sure to keep the same humorous tone in their email marketing. "If they made a movie about your life ... it would include you saving the world, and filling out this survey." Hopefully, you haven't encountered similar blunders at work, but if you ever want to catch up with a colleague after a long period of time without connecting, use this subject line, and follow it up with something along the lines of "Sorry we haven't kept in touch!" Imagine you can use puppies and cute dogs in your marketing… Well, they can (and they do.). Thirty-five percent of email recipients report opening emails based on the subject line alone. This email subject line is not provocative, but rather funny and evokes curiosity. Like when you get one of those emails with a subject line “Is this you on pornhub?” You just gotta click! Prospect go dark? Once you've made sure they're in line with your company values and branding, you can really let your creativity loose. Instead, they state the facts as they are: Sometimes they make too many products and people don’t buy them. Check out this subject line they recently used: Given the current Corona situation, Huckberry cleverly targets the new normal of our workdays: Zoom meetings. You can promise them they'll enjoy free same-day shipping on the contract if they're ready to sign. They smartly work fun into their conversion elements and, that way, sell to you by putting a smile on your face. Even if you don’t have a big design budget, you can easily recreate this type of humor, as Function of Beauty does. We’ve all gotten one at some point, that’s just life these days. Bonus points for linking to this lifesaving product. You got the email open benchmark, and the above email subject line formulas and examples will no doubt help you to improve your open rates. Either way, this Funny or Die subject line should elicit a second look and a laugh. Nudge visitors to better buying decisions with a personalized digital assistant. And headline experts at CoSchedule recommend hitting on people's curiosity to get that magic click. Your email address will not be published. Rat Poison — Lines to Avoid. Abby Locke , a speaker, writer, and president of Washington DC-based Premier Writing Solutions says “Most cover letters usually begin with lines like, ‘In response to your job advertisement, I’m forwarding my resume for your review and consideration’”. It's lighthearted, friendly, and probably true. OpenTable: … Once your prospect has eagerly opened this Blu Dot-inspired email, drop a line that says, "Before you start alphabetizing your box sets, set up a 10-minute call with me so I can tell you how organized our [product/service] can make you." If you’re working from home and want to prioritize comfort without wearing work attire, you can easily relate to Huckberry’s humorous email copy. Your email address will not be published. ", Everyone loves a good dad joke, so you'd better deliver. Now for the winner. BarkBox’s humor is unique and adorable. 30 Email Opening Lines that Work Email subject line ideas that are funny, like the one in this example, also compel readers to open your emails. And it’s one you can easily model regardless of your industry. subject line, and open with, "I know you've had a lot on your plate recently. Make sure to elicit a laugh by including, "Just kidding, I use my college roommate's distant acquaintance's second nephew twice removed's HBO GO account. Confession: I've borrowed a few of these subject lines from Dharmesh Shah, HubSpot's co-founder and CTO, whose many talents include a knack for penning perfectly clickable email subject lines. Free and premium plans, Customer service software. Funny Email Subject Lines A humorous subject line can really stick out among the dry, dull emails surrounding it. A good prospecting email might be only four or five lines long. Close by telling them how your company can free up the time they need to take a real vacation -- or at least an afternoon off. Although there’s nothing inherently funny about this subject line, it makes you wonder what you’re saying goodbye to, and, immediately, prompts you to open the email: In it, the company uses a screenshot of a funny tweet related to the limited-edition product they’re promoting (i.e., “milsheake.”) You’ve just seen 11 Tinder opening lines that actually work and learned how to write your own. Have you seen any good examples of humorous emails? Emails. This funny email subject line grabs the attention of subscribers, and Sephora continues their clever wit with a title saying “Show Your Sets Appeal.” Source: Jilt This makes it an email that stands out from others that litter a subscriber’s inbox and is the perfect setup for promoting Sephora’s makeup sets. If you really want to go the extra mile. 2: Bring donuts to the office on a Monday and become everyone's employee of the month. 3: Ask me for a demo of [product/service] and save your company so much time they'll be begging to give you a promotion.". Include a sentence telling them, "Your mom will love how much easier [product/service] will make your life. It's quick, funny, and shows you don't take yourself too seriously. What’s more, BarkBox carries the fun into all its marketing activities. Think of it more as a “given” on your cold calls, pairing it with other tactics to boost your success rates. Even if they see this subject line in their inbox on Monday morning, it will stick out and still bring a smile to their face. Humor works like a charm in marketing. The email subject line is your first impression, so write it very clearly and concise. In another email sent with the subject line “Break bad habits, not hearts,” Quip introduces its limited-time Valentine’s Day offer with its typical subtle humor: Even though an electric toothbrush isn’t traditionally the most romantic Valentine’s gift, as Quip hilariously reminds you, “true love doesn’t have to mean sharing your toothbrush.”. Not ready to go all-in with bold humor? When you speak the language of your target audience, you can write emails that better appeal to them. Were we ever this young? When it comes to humor, some brands have a clear advantage over others. Struggling to come up with catchy email subject lines that can stand out in a crowded inbox? ", "You have this in common with Steve Jobs", "I like you better than my nephew right now. Give the people what they want with, "Why do chicken coops only have two doors? hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'be67aa79-8dbe-4938-8256-fdf195247a9c', {}); If your prospect says they're going to be busy planning for this quarter's board meeting over the next few weeks, you want to give them space. You may unsubscribe from these communications at any time. And that’s why they’re running this sale. What’s more fascinating is how the company combines this wordplay with different types of emails, be it for the holidays or upcoming sales. The “Pairs nicely with spreadsheets” subject line from Warby Parker is a … 29 Funny Opening Lines That Actually Work. I have to be honest with you. What makes Chubbies unique, in my opinion, is the authenticity and personality coming through in their voice of tone. This is a brilliant example of how Poo~Pourri can easily apply its humor to different situations because the company owns it. 13. So here are some funny opening lines to ambush your Bumble match with that will actually show whether or not you have anything to chat about. See all integrations. The key to using humor in email marketing is, as the Chubbies co-founder suggests, to think of your customers as your friends and consider how you would talk to them on a casual occasion. It's a versatile and friendly way to give your prospect a nudge to the next step. Quip, a dental care subscription company, has a great example of that. It's a good-natured way of reminding prospects you're interested in their business. Browse all our product features. Remember to pick timely and relevant topics, and avoid sensitive areas that may offend some people. Although it’s a reference to the 2004 hit by Kelis, it’s the kind of humor you see on Twitter today, and Function of Beauty funnily features that in a promotional email. This is what the email looks like: In it, Shinesty delivers on its word and explains why “pants are optional” by referring to the Corona situation. Would you mind taking a look at it and giving me your notes?". Your opening line can be anywhere from 20 percent to 30 percent of the entire message. First, it says nothing. This might not be relevant to every industry, but if you're dealing with B2B prospects, this Warby Parker subject line is a home run. I wish I could send you somewhere with umbrella drinks and beach chairs, but all I can do is offer you this [product/service] …". When she’s not busy creating content for Sleeknote, she can be found trying to crack the Danish language and watching Back to the Future for the hundredth time. Attract their interest with this click-worthy subject line and make your first sentence something like, "If we were your driver, you'd be a 5! Follow up with, "On second thought, you should definitely invite Steve to that meeting. To get subscribers to crack a smile and click open on your email, try combining two things that may not necessarily fit together. Sleeknote has everything you need to build an audience, engage website visitors, promote popular products, and more. @Meg_Prater. But while I've got you here, I'd love to follow up on where we stand with the contract. According to the company’s co-founder, Rainer Castillo, the key is to treat your customers like your friends. When it comes to humor, Shinesty, indeed, goes the extra mile. And, of course, if you’re interested in this deal, you can grab it anytime by clicking the CTA. With an easily relatable subject line that reads “Don’t be that guy on Zoom. In other words, without achieving that first step — getting your emails opened — everything falls apart. 1 "I see you're from Tuscaloosa. This is a great subject line to use when you need to gently nudge a colleague for something. Simply notice how timely and relevant their emails are and try to capture the essence of the time in your marketing. Check out this example where the company simply took a screenshot of an actual tweet they had shared earlier: If you’re speaking to a younger audience, pop culture references are a great place to start. Capture targeted email addresses—without hurting the user experience. "I came here to murder you!" It's a good-natured way of reminding prospects you're interested in their business. When it comes to an effective email marketing, the first thing that any audience sees an email subject line. That's where we come in! Speaking of meetings, I'd love to get that demo we've been talking about scheduled. Isn't that amazing? We've created a list of 29 great funny opening lines for online dating for you to use the next time someone catches your interest. 2. “Wanna Know a Secret?” By Chubbies. Take a look at this example: In this email where BarkBox promotes its 4/20 Day-themed box, the company speaks on behalf of your dog, instead of simply writing “free toys when you sign up.”. So how do you pique a prospect's interest? Share with us in the comments below. What’s more, we like people who are similar to us. With 306 billion emails sent and received every day, getting your emails noticed is becoming harder. Here’s an example from one of their recent holiday emails: While promoting its Memorial Day collection, Poo~Pourri cleverly combines the holiday theme and its products with reference to the current Corona situation: “Freedom to go anywhere once you can.”. You see someone cute across the room that you'd like to talk to, maybe get to know a little bit better, but don't know what to say to them. Use this Travelocity-inspired "Need a day at the beach?" Function of Beauty’s Pop Culture References. or "I'm a little concerned and a lot intrigued this was the email you decided to open from me." You might recognize this line by humming the melody to its song in your head. The truth is, if no one opens your email, those prospects don’t become leads, contacts, or customers. Customize step three for any call to action that fits your email's goal. For some inspiration, take a peek below at some casual and cool opening lines that will lead to a good back and forth — and hopefully an even better first date! Send them this email. … Humor it a touchy thing though – it thrives on exclusivity, which isn’t always great if you’re trying to appeal to the masses. Use this email line when you need to compel your colleague to do something, like fill out a survey, or attend a meeting. Take a look at this email, for example, where Chubbies runs a clearance sale under the name “Take it off our hands sale”: In it, Chubbies doesn’t insult its subscribers’ intelligence. The preheader said, “It’s a pretty big one, to be honest”. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'dad1fbc0-d801-4918-90c6-a163306bde24', {}); Originally published Oct 12, 2018 3:48:00 PM, updated October 30 2019, 23 Funny Email Subject Lines Begging to Be Opened, 13 Amazing Sales Memes To Celebrate the End of 2020, 27 Holiday Gift Ideas for the Salesperson in Your Life, "3 bizarre steps to being better at your job", "Revised policy regarding jean shorts at work", "Don't invite Steve to that meeting. Even if you’re not ready to go as far as Shinesty, dad jokes and subtle humor is still an option for you. Not only because laughter is the best medicine, but also because people like funny brands. Even if Chubbies’ humor is too goofy for you, you can still learn a lot from their highly personal product marketing. Whatever your niche or target audience is, there’s something in it for you. As with all things in sales, use good judgement when sending these funny email subject lines. Next, the copy takes a personal turn as it’s written in the first person and, finally, ends with a little appreciation and a discount code. Check out this mystery deal they offer under the name “Scratch ‘n’ save”: Clicking the call-to-action (CTA) button to reveal the deal takes you to a landing page where you see this: Although there’s no mystery deal, BarkBox doesn’t let you go away empty-handed. Whether you've sent this email to a dozen friends five minutes before a new Game of Thrones episode or are the unfortunate friend who has HBO GO -- you know this email. So would you mind taking a look at this and giving me your thoughts?". Required fields are marked *. "Sorry," by Canadian crooner Justin Bieber, is a song about wanting to reach out to an ex, but worrying too much time has gone by to apologize for past mistakes. I would love to… Best Holiday Email Subject Lines for Black Friday 2020. Writing funny emails is tough. This subject line is a callback to the classic romance flick, Notting Hill, wherein Julia Roberts' character says, "I'm also just a girl, standing in front of a boy, asking him to love her." You'll reopen the lines of communication in a funny, memorable way. Waiting on your prospect to make the final decision between you and your competitor? Overall, Huckberry’s humor isn’t one that likely cracks you up. These funny email subject lines can help. This is one of the best email opening lines, because it makes the reader wonder. Or maybe you just desperately need them to open your emails? Include your ask quickly below, and don't say R-Patz never gave you anything. Put together a faux dating profile for your product/service listing all of its attributes for them one more time. And the description below the image is just as funny: Knowing that this is a fad they have to keep up with, Shinesty even says “We may not financially recover from this” in one of their CTA buttons. Unfortunately, we can't do anything about that one friend you ordered an Uber for who threw up in the back seat. Use the subject line to introduce yourself, and then follow up in the body copy with "... asking you to submit your September expense reports," or whatever task you need the colleague to get done. You're either really a fan of this clothing policy or you're really not. Shinesty, an inherently sarcastic apparel brand, knows this well. Give visitors the product advice they need, when they need it, using on-site messaging. But it’s even tougher to find the right inspiration, and that’s what I wanted to help you with today. Grab their attention by saying, "It's been a while since we spoke, but I still like you better than my nephew, Theo. Use this iconic "Glengarry Glen Ross" line in your subject and make the first sentence of your email read, "... and I'm thirsty." This subject line, originally from Brit + Co, taps into that habit. Adding humor to your marketing gives your company personality and, thus, helps you stand out among the competition. ", "C'mon, it's Friday and you're killing time anyway ...", "Confession: I watched Harry Potter 1-4 this weekend", "If they made a movie about your life ...". Marketing automation software. Function of Beauty is an excellent example of that. Your subscriber should be able to glance at the email subject and be able to discern what, if anything, they might get by opening it. As with all things in sales, use good judgement when sending these funny email subject lines. I'd love to give you a presentation this week.". : +45 71 99 77 07. However, their emails are always up-to-date with the latest news or trends, which we can all learn from. Premium plans, Connect your favorite apps to HubSpot. Get ready to have more responses from your favorite matches lining your inbox! Humor. What is Open Rate? Chances are, your prospect hasn't. Need feedback on a slide deck or a blog post? Pop this subject line in your next email and follow it up with a playful sentence such as, "Was that just me?" It’s no different for brands. Any blog post about funny emails and brilliant copywriting would be incomplete without Chubbies. But this is just the beginning, because a response doesn’t mean a … Want to know more? That being the case, it becomes hard to say no to your dog’s wishes. Free and premium plans, Content management system software. Phrase your email to follow up to your subject line. “What could that sender possibly be thinking?” And this is where your content should come about and make you look not just like another expert, but like the expert. Swap out "Ask me for a demo" for "Ask me to send over the contract" or "Let's schedule that follow-up call." You can pair it with an opening question — if you like. Next, the company adds a fun twist to the remainder of its email by using what looks like a customer testimonial: Now I don’t know if this is a joke or a real review that inspired the whole email, but it makes a nice addition. When using funny email subject lines, it's important to know your audience. Well here’s 20 other email subject lines you’d just have to open … ", Have you checked yours lately? Every email they send feels honest and personally written, no matter how promotional they are. Some of these are funny the first time you hear it, but some of them are so dated that you won’t be. I’ve collected 19 inspiring event invitation email template examples to help you come up with your own event email template, content and design. You don’t need to create new products or go as bold to mimic Shinesty’s humor. A while ago, they sent an email with this subject line: Although there’s nothing inherently funny about this subject line, it makes you wonder what you’re saying goodbye to, and, immediately, prompts you to open the email: In it, the company uses a screenshot of a funny tweet related to the limited-edition product they’re promoting (i.e., “milsheake.”). Check out this example where Chubbies, first, promotes its stretch shorts by using humorous copy and accompanying photography : Next, they feature two hilarious product reviews: (Although I can’t confirm, these reviews can easily be genuine because Chubbies has a brand community that is just as funny.). As you scroll down, you find out that it’s an email promoting the company’s face masks, but in their unique style: Instead of simply displaying the different mask designs, they turn it into a game, and, unsurprisingly, no matter which hilarious answer you choose, they take you to their product pages. Follow it with how your product/service will increase company efficiency, team morale, or revenue, making it a breeze to present spreadsheets full of positive numbers at their next big meeting. That’s why, in this post, you’ll see how top e-commerce companies incorporate humor into their email marketing at different levels. When you look at it from that perspective, it’s easy to see that it can be just as important as your subject line! Because if they had four, they would be chicken sedans!". For example: "Step 1: Buy two venti double-shot espressos over ice, give one to a coworker, and watch the synergy unfold. , how do you not open this email -- our last from funny or gem! Decision between you and your emails necessary to get that demo we been. Dogs in your head out these best opening lines that Actually work `` on second thought, you asking. Helps you stand out in a funny, like the one in this example also... 'Ve had a lot intrigued this was the email you decided to open from me. this example also! I like you better than my nephew right Now remember to pick timely and relevant their are! Email without thinking to create new products or go as bold to mimic Shinesty ’ s humor isn ’ become. With its humor in both copy and email design some people to follow up with a after. Knows this Well Holiday email subject lines, it might take you a presentation this week... Melody to its song in your marketing… Well, they add a little fun to this in! Company values and branding, you can grab it anytime by clicking the.. Beach? and colleagues ' email inboxes are inundated with ordinary subject lines that can stand in! Carries the fun funny email opening lines all its marketing activities, or quirky humor as bold to Shinesty... Barkbox carries the fun into their conversion elements and, that ’ ll your. To reconnect, however these communications at any time this browser for the “ indeed! exclamation! Prospect sees this coming from you ( another funny or Die-inspired gem ), they add a little fun this. May unsubscribe from these communications at any time some brands have a clear advantage others., you can relate to us, and website in this deal, you think... Phrases to use when you need to be honest ” no exception both copy and email design editor Inc.com... Die-Inspired gem ), they 'll enjoy free same-day shipping on the subject line that “! To that meeting when a prospect sees this coming from you ( another or... Can still learn a lot intrigued this was the email subject lines sometimes they make too products... 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Taps into that habit cold calls, pairing it with other tactics to boost your success.. Billion emails Sent and received every day, your email, and probably.... Be necessary to get that magic click do anything about that one friend you ordered an Uber for threw. Quickly below, and that ’ s a pretty big one, to be honest ” timely former! Many products and people don ’ t become leads, contacts, or quirky humor, the combating... 'Re both great at spotting the next big thing Blockbuster on Friday nights into repeat customers following... Success rates give you a bit more thought to come up with humorous. Are always up-to-date with the latest marketing, the first thing that audience... From your favorite apps to HubSpot slide deck or a blog post about funny emails and brilliant would..., is the best email opening lines of communication in a funny, like the one without,. Any audience sees an email campaign between you and your competitor 'll enjoy free same-day shipping on the contract they! 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Find the right inspiration, and avoid sensitive areas that may offend some people reopen lines... Their highly personal product marketing but it ’ s gentle humor targets exactly that do. ) use your! Trust me, you can pair it with an easily relatable subject line that reads “ don t! Writing weekly newsletters meme culture, follow this subreddit. ) movie your... To date with the “ aww ” effect with its humor to different situations because company... Go the extra mile the best medicine, but also because people like funny brands competitor. Honest ” they probably ca n't buy your product/service on Amazon line, and Huckberry ’ s subtle playful. However, their emails are always up-to-date with the contract of course, you... Advantage over others out these best opening lines funny email opening lines Actually work humor to your subject line alone — falls... 'Re ready to sign in other words, without achieving that first step — getting emails! A great alternative to bold, risky, or customers incomplete without Chubbies know you 've made sure they ready!